LAW FIRMS
Business Development and Marketing Effectiveness
Many law firms have invested heavily in the implementation of CRM systems (such as Siebel & Interaction) but few have as yet unlocked the full value of these initiatives.
A fundamental challenge encountered is monitoring and understanding the effectiveness of business development activities. In order to achieve this firms need to link the development activities to information from the rest of the firm (eg: finance, fee earner and HR data).
Blueprint can help you do this and once complete the types of understanding we can
open up include:-
- Fully understand sector performance enabling analysis of business development activity to be viewed in the context of hours worked, billings and firm profitability.
- Understand the development of key relationships at the sector, practice group, office and fee earner level.
- View client activities holistically meaning every touch point (such as business development activities logged in the CRM in addition to matters created, time worked and bills rendered) with the client is brought into one place.
- Understand key clients at a glance by resolving complex corporate hierarchies to allow the aggregation of client data and client wide analysis of billings, cash collections, profitability in addition to business development relationships and activities.
- Allow understanding of time and investment into pitching in addition to resultant billed amounts to enable the analysis of pitch profitability and performance.
- Directly feed the fee earner appraisals to enable a balanced assessment of an individual’s performance.
Contact Blueprint to discuss and review ideas that will benefit your firm.
